Back to Portfolio
Health & Wellness2023

FitPro Mobile App

A comprehensive case study on how we transformed this project and delivered measurable business results.

Duration

6 months

Budget

$260K

Team Size

8 people

Status

Completed

FitPro Mobile App

Featured Image

The Challenge

Our client faced significant challenges that were impacting their business growth and user experience. We needed to develop a comprehensive solution that addressed multiple pain points simultaneously.

1

Engaging retention for fitness app (50% weekly churn average)

2

Accurate workout tracking with multiple device sensors

3

Building active community features

4

Providing personalized coaching without human trainers

Our Solution

We developed an integrated strategy combining design excellence, modern technology, and strategic thinking to deliver a comprehensive solution.

Gamification with streaks, badges, and leaderboards

ML model trained on 100K+ workouts for form correction

Community features: challenges, groups, and social sharing

AI coach providing real-time form feedback via computer vision

The Results

500K+

downloads across iOS and Android

4.8/5

rating from 50K+ reviews

1M+

workouts tracked monthly

65%

weekly active user retention (vs 35% industry average)

Services

DesignDevelopmentAI/MLInfrastructure

Technology Stack

Frontend

  • React
  • Next.js
  • Tailwind CSS

Backend

  • Node.js
  • PostgreSQL
  • GraphQL

DevOps

  • AWS
  • Docker
  • GitHub Actions

Tools

  • Figma
  • Jira
  • Sentry

Key Learnings

User-Centric Design

Deep user research led to insights that shaped every design decision.

Scalable Architecture

Building with scalability in mind from the start enabled exponential growth.

Cross-Functional Collaboration

Close partnership between design, development, and product teams was crucial.

Ready for Your Next Great Project?

Let's discuss how we can help you achieve similar results.

Get Started